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'A friend of the state, an enemy of the people'. Coming up with a campaign introducing the 'ov-chip-card' (the new public transport pass) was quite a challenge: working with (too) many stakeholders (different transport companies, central and local governments) but also getting a story across that's unlikely to go down well on birthday parties. The work was well received, but alas, the card wasn't.
Introducing Text Message Payment in the Netherlands for early adapters. Getting the peer group to open a mobile wallet via their telephone. #Winning an Eurobest award in the category 'online'.
Thanks to Bettina (SD), Linda (AD), a great creative team (Michael & Marthe) and the trust and effort of the people from Interpolis Insurances, this groundbreaking campaign resulted in a silver Effie. The work was made in my time with Rapp, serving as a creative director with Robin.