Serge van Wijngaarden - Copywriter

preferred supplier

Wow. Serge is now officially preferred supplier for copy&concepts at PostNL, the former Dutch National Post once a.k.a. PTT or TNT.

under construction

This site is in full construction but you don't have to watch Discovery to see progress. Just check back regularly!

it's gold

Gold? Gold! The colour of the Esprix won for the Beesies-campaign for AH.

in the news

Thanks to the sublime Heineken e-app of M2Mobi, Serge headlined once more. Not by name, but by work - contributing modestly to one of the best apps for the weekend according to NRCNext.

wc 2010: beesie madness

Too much fun not to be mentioned: the Beesies of AlbertHeijn. A real collection-craze stormed Holland with these fuzzy musthaves from our main retailer. I will add more about this case later.

'A friend of the state, an enemy of the people'. Coming up with a campaign introducing the 'ov-chip-card' (the new public transport pass) was quite a challenge: working with (too) many stakeholders (different transport companies, central and local governments) but also getting a story across that's unlikely to go down well on birthday parties. The work was well received, but alas, the card wasn't.

usual suspects

Serge is working for Usual Suspects, an Amsterdam-based brand activation agency. Currently I'm working on a few of their main clients: KLM, LM Windpower and Dong Energy. To be continued!

united philips cable

Another happy and regular client added to the list. Quite a brand too! Directly delivering copy & concepts, currently for their Q3/Q4 'Calendar' campaign, for instance. No agency involved - just Serge and Anytime. We're cutting out the middle man.

rabobank - sms betalen

Introducing Text Message Payment in the Netherlands for early adapters. Getting the peer group to open a mobile wallet via their telephone. #Winning an Eurobest award in the category 'online'.

what's the bigger brand?

After my time with Rapp I served as freelance CD at TBWA\Neboko\Flow for brands like Heineken, KPN, Pearle, Holland Casino and Albert Heijn. Big brands at the biggest brand in advertising.

working on your health - Bettina's effie

Thanks to Bettina (SD), Linda (AD), a great creative team (Michael & Marthe) and the trust and effort of the people from Interpolis Insurances, this groundbreaking campaign resulted in a silver Effie. The work was made in my time with Rapp, serving as a creative director with Robin.